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← All workCase study · VS-004 · Est. 2009

Vershe

A Second Life fashion label… avatar clothing sold on the Marketplace and in a walkable inworld boutique.

The Vershe inworld storefront, a white building with green walls and the Vershe signVS-004 / The inworld storefront
Role
Brand identity · Fashion & textile design · 3D store design · Inworld retail · Campaign art direction
Type
Metaverse fashion brand & 3D store
Status
Est. 2009 · Second Life, The Sims & smaller grids
Links
View live demo ↗Vershe on Flickr ↗

01 /
The challenge

Build a fashion label that lives entirely inside a virtual world… and make avatar clothing feel as covetable as anything on a real-world rail.

02 /
The approach

Every collection was designed, textured and photographed in-house… printed mesh tops, satin bandeaux and wrap skirts released as seasonal drops, sold through the Second Life Marketplace and a walkable inworld boutique avatars could browse like a real store.

Two avatars in tie-front tops, one striped and one floral
Campaign… tie-front tops in striped and floral prints
Two avatars in satin bandeau tops and wrap skirts
Campaign… satin bandeau and wrap skirt looks
One mesh top shown in four marble-print textures
Marble-print collection… one cut, four textures
An avatar in a Renaissance-print mesh top
Renaissance-print mesh top… seasonal drop
Pleated heels from the Vershe store in Second Life
Vershe store in Second Life
Platform sneakers in bright colorways
VERSHE Beauty… platform sneaker drops
A Vershe moodboard render with an avatar, accessories and earrings
Vershe virtual store render
An avatar in a Jamaica flag bandeau beside eight colorways
Flag bandeau collection… eight worldwide colorways

03 /
The outcome

Years of drops and a loyal customer base made VERSHE a recognizable name in Second Life fashion… later extending into VERSHE Beauty, The Sims and smaller metaverse grids.

Next case study ▸ SC-003 Space Cat
Textured Space Cat character turnaround
▶ Let’s talk

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question.

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← All workCase study · VS-004 · Est. 2009

Vershe

A Second Life fashion label… avatar clothing sold on the Marketplace and in a walkable inworld boutique.

The Vershe inworld storefront, a white building with green walls and the Vershe signVS-004 / The inworld storefront
Role
Brand identity · Fashion & textile design · 3D store design · Inworld retail · Campaign art direction
Type
Metaverse fashion brand & 3D store
Status
Est. 2009 · Second Life, The Sims & smaller grids
Links
View live demo ↗Vershe on Flickr ↗

01 /
The challenge

Build a fashion label that lives entirely inside a virtual world… and make avatar clothing feel as covetable as anything on a real-world rail.

02 /
The approach

Every collection was designed, textured and photographed in-house… printed mesh tops, satin bandeaux and wrap skirts released as seasonal drops, sold through the Second Life Marketplace and a walkable inworld boutique avatars could browse like a real store.

Two avatars in tie-front tops, one striped and one floral
Campaign… tie-front tops in striped and floral prints
Two avatars in satin bandeau tops and wrap skirts
Campaign… satin bandeau and wrap skirt looks
One mesh top shown in four marble-print textures
Marble-print collection… one cut, four textures
An avatar in a Renaissance-print mesh top
Renaissance-print mesh top… seasonal drop
Pleated heels from the Vershe store in Second Life
Vershe store in Second Life
Platform sneakers in bright colorways
VERSHE Beauty… platform sneaker drops
A Vershe moodboard render with an avatar, accessories and earrings
Vershe virtual store render
An avatar in a Jamaica flag bandeau beside eight colorways
Flag bandeau collection… eight worldwide colorways

03 /
The outcome

Years of drops and a loyal customer base made VERSHE a recognizable name in Second Life fashion… later extending into VERSHE Beauty, The Sims and smaller metaverse grids.

Next case study ▸ SC-003 Space Cat
Textured Space Cat character turnaround
▶ Let’s talk

Bring a good
question.

Let’s Collab ↗
Let’s Collab